The 2023 color of the year, Viva Magenta, with the number 18-1750 was created through the combination of artificial intelligence and human creativity. The inspiration came from nature, specifically the carmine color coloring produced by a beetle known as the cochineal. Drawing inspiration from nature should awaken in us a balance between our real and digital lives. This color is intended to invoke natural forces and help us build up our internal self-confidence.
Viva Magenta contains a combination of shades that is intended to fill us with a feeling of élan and infinite joy. The new color emits dynamism and energy, it is strong and bold and it has a hint of the rebel. The new magenta shade combines tones of pink, red and fuchsia. It is a close relative of carmine or purple. It has also been called the new revived red.
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