The author and producer of the gift set’s design, Petra Lejsková, always creates the new concept sufficiently in advance. Preparatory work on the realisation of the planned product campaigns and the associated advertising and gift items for the upcoming season is currently underway. This always also involves the preparation of the new calendar.
Petra Lejsková asked the established photographer Vladimír Labaj to collaborate with her on the project in her new role as the stylist and make-up artist:
“The realisation of the calendar always permeates the entire season of marketing activities and represents the culmination of a full year’s work. Last year, we reduced the calendar’s format and combined it with a popular notepad in a practical hardback cover that can also be used to store the pocket calendars that are so appreciated by collectors and a pen with a seed bead ball. Given the positive response to this concept change, we have also used it in this year’s calendar”.